This is the landing page of your site or just a separate landing page posted on the Internet and aimed at a single targeted action.
Typically, when you create a landing page initially developed its marketing concept, defined purpose and selling texts are written. Only in this way the landing page will fulfill its function – to attract customers to your business!
People may maintain personal web pages to serve as a showcase for their skills in professional life, creative skills or self promotion of their business, charity or band. It can also be used to express opinions on issues ranging from news and politics to movies. Others may use their personal web page as a communication method. For example, an aspiring artist might give out business cards with their personal web page, and invite people to visit their page and see their artwork, “like” their page or sign their guestbook.
A personal web page gives the owner generally more control on presence in search results and how they wish to be viewed online. It also allows more freedom in types and quantity of content than a social network profile offers, and can link various social media profiles with each other. It can be used to correct the record on something, or clear up potential confusion between you and someone with the same name.
Some amateur writers, bands and filmmakers release digital versions of their stories, songs and short films online, with the aim of gaining an audience and becoming more well-known. While the huge number of aspiring artists posting their work online makes it unlikely for individuals and groups to become popular via the Internet, there are a small number of YouTube stars who were unknown until their online performances garnered them a huge audience.
A website that is used to officially represent a brand on the Internet, and which is often used as the landing page for advertising content. Beyond a mere testimonial presence, a corporate website represents a business opportunity if the option is to provided to make purchases, and ideally should also be optimised as a means of making contact with customers or any other visitors, whereby users are provided with information about products or services, and can find valuable content such as novelties or special offers that promote loyalty.
This type of tool requires special care: it is essential that all contents comply with the company’s principles and facilitate its global focus by being fully integrated within the company structure and its general strategy.
In today’s world of Web 2.0, a corporate website may not be sufficient: many companies have increased their online presence by generating profiles on social networks and online communities.
Increasing sales is not the main task when creating a corporate website. It certainly influences purchasing decisions, especially in the B2B segment, but the key goal is to build a full-fledged two-way communication with different groups of the public.
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product’s availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.
An online shop evokes the physical analogy of buying products or services at a regular “bricks-and-mortar” retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B) online shopping. A typical online store enables the customer to browse the firm’s range of products and services, view photos or images of the products, along with information about the product specifications, features and prices.
Online stores usually enable shoppers to use “search” features to find specific models, brands or items. Online customers must have access to the Internet and a valid method of payment in order to complete a transaction, such as a credit card, an Interac-enabled debit card, or a service such as PayPal. For physical products (e.g., paperback books or clothes), the e-tailer ships the products to the customer; for digital products, such as digital audio files of songs or software, the e-tailer usually sends the file to the customer over the Internet.