Getting recognized and receiving high quality traffic is key to your success with AdSense. If you’d like to optimize your web site’s traffic, we suggest you take a close look at our guidelines for ideas on how to develop your content and structure your pages. In particular, submitting your URLs to Google Search Console can help people discover more of your webpages and improve coverage of your site(s).

These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here. It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Website owners who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

If you believe that another site is abusing Google’s quality guidelines, please let us know by filing a spam report. Google prefers developing scalable and automated solutions to problems, and will use the report for further improving our spam detection systems.

  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Avoid the following techniques:

  • Automatically generated content
  • Participating in link schemes
  • Creating pages with little or no original content
  • Cloaking
  • Sneaky redirects
  • Hidden text or links
  • Doorway pages
  • Scraped content
  • Participating in affiliate programs without adding sufficient value
  • Loading pages with irrelevant keywords
  • Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
  • Abusing structured data markup
  • Sending automated queries to Google

Follow good practices:

  • Monitoring your site for hacking and removing hacked content as soon as it appears
  • Preventing and removing user-generated spam on your site

If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have remedied the problem, you can submit your site for reconsideration.

CREATOBELLE creates quality websites that are indexed by search engines including Google without errors. If you have any difficulties with adding a site to the search engine – CREATOBELLE provides assistance on this issue.